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DLF Corporate Greens. Sector 74A, Gurugram [email protected]

Office Address

Project Description

The client required to conduct the Primary research/ mystery shopping across clothing brands and categories to get the relevant data for their go-to-market strategy

 
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The Problem

  • Our ask was to catalogue a list of cases of M&A which of regional banks. Also, multiple parameters were provided by the client, rationale and value creation lever and etc, which we were asked to populate for the M&As

Project Information

Project Type:

Detailed Research

Sector:

Retail

The Solution

Our team visited various malls and conducted the mystery shopping exercise of few days to cover more than 10 brands and eight categories of apparels. We also literally counted the SKUs on shelves to get an estimate of variety and product mix.

Complete range

The analysis was to be done on different product categories and range

Stringent timeline

The client had a strict deadline for the project

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The Impact we created

Our client was able to create a go-to-market strategy, basis the data & analysis we had generated, from the mystery shopping exercise.